The AI sales agent that takes the call and drafts the reply
Wedding blocks, board retreats, team room blocks. Lance answers the sales line, captures the details, and drafts the email reply minutes after an inquiry lands. Your team reads it, edits it, and sends it. Every AI-drafted reply waits for a person.
- Wedding block, 40 rooms, Oct 18Priya Natarajan · GroupDraft ready09:12
- Board retreat, 18 rooms, Nov 3 to 4Marcus Lee · GroupDraft ready08:40
- Re: Team block, SeptemberAna Ruiz · Linked to leadProposal SentFri
Hi Priya, congratulations, and thank you for thinking of us. We would love to host your guests on October 18 to 20. Could you share a guest count and whether the dates are flexible? Our team will follow up with options for a block of 40 rooms.
Nothing is sent until a person approves it.
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A draft in minutes, not days. Nothing sent that a person has not read.
Lance reads every sales email and takes every sales call, turns each one into a lead, and drafts the reply. Your team stays the sender.
Every inquiry gets a draft. A person sends it.
A wedding block lands in the sales mailbox at 9:12. Minutes later Lance has read the thread, sorted it as a lead, and drafted a warm, specific reply. The draft waits in the inbox. Approve it, edit it first, or decline it. Your team sends every email.
Each AI draft sits in the inbox as pending until a person clicks Approve and Send, edits it and sends the edited version, or chooses Don't Send. Lance never sends a drafted reply on its own.
The drafter is held to hard rules: it never quotes rates or discounts, never promises availability or capacity, and never agrees to terms. It thanks the prospect, acknowledges what they asked, and asks for the details the team still needs.
Inbound mail is categorized first. Leads and general questions get drafts; pricing requests and event orders wait for a person; spam stays out of the way. Drafts can be approved one at a time or in a batch.
Hi Marcus, thank you for considering us for the retreat. November 3 to 4 is a lovely time of year here. Our sales team will check on the 18 rooms and a meeting room with AV for 20 and follow up with rates and availability. Is the group flexible on dates
Drafted from the thread. It goes out from your mailbox, only when you send it.
Leads, not a mailbox.
Every inbound email is read for the facts that matter: dates, rooms, guests, budget, purpose. They are saved with the message and projected onto the lead the moment the thread is linked, so the record fills in without anyone retyping.
Event inquiries yield purpose, date, attendee count and budget range. Group inquiries yield purpose of trip, arrival, departure, room count and budget. When the email does not say, the field stays empty. Lance does not invent values.
Emails and calls link to a lead. The lead page shows key facts, stage, owner and next follow-up, and one timeline of every email and call, transcripts included. Attachments stay with the thread.
A reply from a new address, a forwarded thread, a call from a different number: attach it to the right lead and the facts follow. Nothing is linked by guesswork. If Lance cannot place a thread with certainty, it waits for a person.
Extracted from 2 emails and 1 call
Sales calls, answered and captured.
Group and event inquiries come in by phone, often when the sales office is empty. Lance answers the sales line, asks your questions, and writes the lead while the caller talks. A hang-up still leaves a lead, and your sales team gets the details by email.
Event and group inquiries follow question sets you control: date or date window, flexibility, guest count, room count, setup, food and beverage, AV, budget range, preferred contact. Add or remove questions per property.
Fields are captured as the caller speaks, not only when the call ends. If someone hangs up early, a partial lead with a name and number is kept rather than nothing, and the alert to your team flags what is missing.
The front desk agent can pass a sales call to the sales agent mid-call, with a short summary of what was said and the details already given, so the caller does not start over. Transfers to the front desk are real transfers on your phone system.
Handed off from the front desk agent · summary carried over
- Lead createdCorporate retreat · 18 rooms · Nov 3 to 4
- Sales team emailed the detailsTo your sales contacts, with the fields captured
- Text recap sent to the callerOnly after an explicit yes on the call
Someone owns every follow-up.
A lead that nobody owns is a lead that goes quiet. Every lead in Lance carries a stage, an owner and a next follow-up date. When a prospect stops replying, Lance drafts the nudge and puts it in front of you.
New, Qualified, In Conversation, Proposal Sent, Negotiating, Won, Lost. Move a lead forward in one click and see where every open inquiry stands across the property.
When a person has replied but nobody has claimed the lead, a Needs owner chip appears on the lead and in the list, with claim in one click. Owner and next follow-up live in the same band as the stage.
If a prospect goes quiet after your reply, Lance drafts a follow-up at day 3 and again at day 7 and queues each one for your approval. Two nudges, then it stops.
- New4
- Qualified3
- In Conversation2
- Proposal Sent2
- Negotiating1
Waiting on you
- Board retreat, 18 roomsMarcus Lee · QualifiedNeeds owner
- Natarajan wedding blockDana M. · Proposal SentFollow-up drafted · day 3
- Soccer team block, 22 roomsAna Ruiz · In ConversationFollow-up Fri
Runs on the mailbox you already have.
Connect the sales mailbox in Outlook and Lance reads inbound mail and sends approved replies from it, as you. If your brand blocks mailbox connections, your hotel gets a Lance address instead: CC it and Lance tracks every thread. Either way, nothing about how prospects reach you has to change.
Connect with Microsoft sign-in. Lance asks only to read and send mail, never to modify or delete it, listens for new messages, and sends approved replies from your own address so every thread stays in Outlook.
Some brands block mailbox connections. Your hotel gets its own address at sales.lance.live. CC it, or let Lance open the thread from it, and the inbox tracks status, time to respond and who replied. Your reps keep replying from their own mailboxes.
The Outlook channel, the Lance address, AI drafting, follow-ups, the text recap and the sales voice agent each have a switch per hotel. Turn one off and that piece stops; your mail keeps flowing.
One channel at a time per hotel, each with its own switch. Turn it off and Lance stops; your mail keeps flowing as before.
Built for the problems a sales office actually has.
Not another CRM to feed. Lance is built around the inquiries that cost hotels the most: the ones answered too late, the ones lost in a shared mailbox, the ones that never made it from the phone into an email, and the ones nobody followed up.
Inquiries answered days late
A wedding inquiry that lands on Friday afternoon gets a reply on Tuesday, after the couple has booked elsewhere. Lance drafts the reply minutes after the email arrives, so the only wait is your approval.
Leads lost in a shared mailbox
Five people read the sales address, nobody owns it, and real inquiries sink under newsletters. Lance sorts every inbound email, links it to a lead, and shows what is waiting on you.
Details retyped from calls into email
The caller said 18 rooms, November 3 to 4, AV for 20. The note on the desk said retreat, call back. Lance captures the fields while the caller talks and emails your team the details.
No one owns the follow-up
A proposal goes out and the thread goes quiet. Every lead carries an owner and a next follow-up date, and Lance drafts the day 3 and day 7 nudges for you to send.
How it works
From inquiry to approved reply in one workflow.
- 01
Inquiry arrives
A call to the sales line or an email to the sales mailbox. Lance answers the call, and reads the email the moment it lands.
- 02
Details become a lead
Dates, rooms, guests, budget and purpose are extracted and linked to a lead with a stage, an owner and a single timeline.
- 03
A draft waits for you
Lance drafts the reply, and later the follow-up, and queues each one as pending in the inbox.
- 04
Your team sends it
Approve, edit or decline. The email goes out from your mailbox only when a person sends it.
Under the hood
Built for the sales office, not adapted to it.
Every piece is tuned to how hotel group and event sales actually work: inquiries by phone and email, details that arrive in pieces, and a team that needs to stay the voice of the property.
Approval
Human, every time
AI drafts are pending until someone clicks Approve and Send, edits first, or chooses Don't Send. There is no auto-send path for a drafted reply.
Mailbox
Outlook or a Lance address
Microsoft Graph with read-and-send scopes only, notifications for new mail, replies from your own address. For brands that block sign-in, a Lance-owned address at sales.lance.live tracks every thread.
Extraction
Per inbound email
One structured extraction per inbound message: purpose, dates, attendee count, room count, budget range. Stored with the message and projected onto the lead when the thread is linked. Empty beats invented.
Voice
Group and event calls
A dedicated sales voice agent on your phone system captures event and group inquiries with your question set, keeps partial leads on hang-ups, transfers to the front desk, and takes mid-call handoffs from the front desk agent with a summary. If a call arrives without context, it asks which property the caller means.
Texting
Consent-tracked recap
Where enabled, the caller is asked on the call and a short text recap of the captured details goes out after the call, only on an explicit yes recorded in the transcript. Every opt-in and opt-out is written to an append-only consent ledger, and STOP is honored across all hotels.
Controls
Per-hotel switches
Each piece has its own switch: the Outlook channel, the Lance address, AI drafting, follow-ups, the text recap, and the sales voice agent itself. Hotel data is isolated per property, and Lance is SOC 2 audited.
Security“Inquiries used to sit in the shared inbox until someone had a quiet hour. Now the draft is waiting when I open the thread, the dates and room count are already on the lead, and the calls my desk used to scribble on a notepad arrive as real leads with a name and a number. I send more proposals and chase fewer notes.”
FAQ
Questions sales teams ask before they switch it on.
Not drafted replies. Every AI-drafted reply waits in the inbox as pending until a person approves it, edits it, or declines it. A hotel can separately choose to let Lance send follow-up nudges automatically or send a short templated recap to a caller after a sales call; both are off unless you switch them on, and neither is written by the AI. Lance does email your own sales team the details of inquiries captured on the phone.
No. Connect your sales mailbox in Outlook with Microsoft sign-in; Lance asks only to read and send mail. Approved replies go out from your own address, so threads stay in Outlook. If your brand blocks mailbox connections, your hotel gets a Lance address to CC instead, and Lance tracks the threads while your reps keep replying from their own mailboxes.
The sales voice agent answers, asks your property's questions, and captures the details while the caller talks. The lead appears in the sales workspace, your sales team gets an email with the captured details, and a caller who opts in gets a text recap. If the caller hangs up early, the partial lead is kept with a name and number.
In the Sales workspace in Lance: an inbox with what is waiting on you, a leads list with stage, owner and next follow-up, and a lead page with the key facts and one timeline of every email and call, transcripts included. Sales calls have their own list, each with a link to its lead.
Yes. The Outlook channel, the Lance address, AI drafting, follow-ups, the text recap and the sales voice agent each have a per-hotel switch. Turn one off and that piece stops; your mail and your phones keep working as before.
Lance is SOC 2 audited, isolates every hotel's data at the data layer, and asks only for read-and-send mail scopes on a connected mailbox. Consent for texting is logged to an append-only ledger. No cardholder data is handled.
Built with OpenAI. Official partner.
See it draft your next reply.
Book a demo and watch Lance take a sales call for your property, capture the lead, and draft the email your team would send.
