Every inquiry captured, every reply sent by a person
Lance answers the sales line and reads the sales mailbox, builds a brief for each group, and drafts the reply. Your team reviews, edits and sends every reply. Nothing is sent automatically unless a hotel admin switches follow-up delivery to Auto.
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Every inquiry answered in hours, not days. Every reply still yours.
An inquiry is captured, a brief is built, a draft waits for a person, the group gets ready for arrival. Every AI-drafted reply is reviewed and approved by someone on your team before it goes out. Here is what each product does in that sequence, and how.
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The sales line answered, office open or closed
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Of AI-drafted replies reviewed by a person first
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Hotels running on Lance
The products behind it
The products behind the sales office.
Each one is a product on its own. Together they cover the inquiry as it arrives on either line, the reply your team sends, the text the caller asked for, and the pipeline a manager reads with coffee.
- 01AI Sales AgentProduct page
Answers the sales line, reads the sales mailbox, builds the brief, drafts the reply a person sends.
- 02AI Front DeskProduct page
Hands a group or event call on the main line to the sales agent mid-call, with a summary of what was said.
- Product page
- Product page
The AI Sales Agent reads every inquiry and drafts the reply. Your team sends it.
A wedding block lands in the sales mailbox on Friday afternoon. Lance reads the thread, pulls out the facts, builds the brief and drafts a reply that waits in the inbox for a person. Approve it, edit it, or decline it. Nothing reaches a prospect until someone on your team sends it.
Inbound mail is categorized first: leads and general questions get drafts, pricing requests and event orders wait for a person, spam stays out of the way. One structured extraction per inbound email pulls purpose, dates, room count, attendee count and budget range onto the lead. When the email does not say, the field stays empty. Lance does not invent values.
Each draft sits as pending until a person clicks Approve and Send, edits it and sends the edited version, or chooses Don't Send. The drafter never quotes rates, never promises availability and never agrees to terms: it thanks the prospect, answers what it can and asks for what your team still needs. If the prospect goes quiet, a follow-up is drafted after 3 days and a second one 7 days after that, queued the same way. That is the default; a hotel admin can switch follow-up delivery to Auto, and only then does a follow-up go out without a click.
Connect the sales mailbox with Microsoft sign-in and Lance reads inbound mail and sends approved replies from your own address, with read-and-send scopes only. Where the brand blocks mailbox connections, the hotel gets a Lance-managed address to CC instead, and your reps keep replying from their own mailboxes. The Outlook channel, the Lance address, AI drafting and follow-ups each have a per-hotel switch.
On the phone, the AI Sales Agent captures the lead while the caller talks.
Group and event calls often arrive when the sales office is empty. Lance answers the sales line, asks your property's questions, and writes the lead as the caller answers. A caller who needs the front desk is transferred on your phone system, and the lead is waiting when the office opens.
Event and group inquiries follow the questions you configure per property: date or date window, flexibility, guest count, room count, setup, food and beverage, AV, budget range and preferred contact. Add or remove questions in the dashboard. If a call arrives without context, the agent asks which property the caller means.
Fields are captured as the caller speaks, not only when the call ends. If someone hangs up early, a partial lead with a name and number is kept rather than nothing, and the email to your sales team flags what is missing. The lead appears in the sales inbox with the call and its transcript attached.
A caller who needs the front desk is transferred there: a real transfer on your phone system, not a callback. The front desk agent can hand a sales call to the sales agent mid-call with a short summary of what was already said, so the caller does not start over.
Group briefs, pre-arrival checklists and upsell offers, once the inquiry is real.
A booked group needs more than a reply. Lance builds a brief for each group or event on the calendar, keeps a pre-arrival checklist of what still has to be confirmed, and tracks the offers your team makes on top of the block.
For each group or event arriving in the next 7 to 30 days, Lance generates a brief: group name, contact, arrival and departure, room count, attendee count, and sections your team can read in a minute. It is regenerated daily with a version number, and your own notes are kept apart from the generated text so they are not overwritten.
Final count, dietary information, AV confirmation, BEO signed, card authorization and rooming list. Each item carries a status (pending, confirmed, not applicable or deferred), a due date, and where the confirmation came from: an email, a call, or a person marking it by hand. A completion percentage per group shows what is still open.
Offer templates per hotel (breakfast, meeting space, group dinner, room upgrade, an amenity, or your own) carry a minimum room count, a window of days before arrival, and a switch that requires manager approval before sending. Every offer made to a group is tracked as a campaign: pending, sent, accepted, declined or expired.
Guest Communications texts the caller a recap, only after a yes.
The caller gave you dates, a head count and a phone number. Where the hotel switches it on, the agent asks on the call whether to text a recap. Only an explicit yes, recorded in the transcript, sends one: the captured details and a note that someone from the team will follow up.
The recap is off unless the hotel turns it on, and even then the agent asks before anything is sent. The yes is recorded in the transcript. No yes, no text.
The text goes out from the hotel's own number. Every opt-in and opt-out is written to an append-only consent ledger per hotel and per phone number, and STOP is honored automatically. The record is there if a carrier or a brand asks.
The text sits on the call log next to the transcript, and the call is linked to the lead in the sales inbox, so the person who follows up sees what was captured and what the caller was told.
Management puts the pipeline in the morning briefing.
At 8:30 the daily manager briefing lands with yesterday's calls, past-due work orders and open complaints, and a sales section: open conversations, drafts waiting for approval, and the groups and events arriving in the next seven days. Reply to the email in plain English to ask Lance a question. The briefing is in rollout, property by property.
Active email conversations, drafts pending approval, groups arriving in the next 7 days with their room counts and arrival dates, and events in the same window with attendee counts. It is built from the hotel's own Lance data at send time. When sales is quiet, the briefing says so instead of padding.
A general manager sees the sales inbox, the call logs, work orders and the room board in one dashboard, without asking each department for a status. Sales calls have their own list, each linked to its lead, transcript included.
The briefing goes to the supervisors you list, at a per-hotel send time (8:30 by default) with a per-hotel switch. It is being rolled out property by property; ask us where your hotel is on the list.
Built for the problems a sales office actually has.
Not another CRM to feed. Lance is built around the inquiries that cost hotels the most: the ones answered too late, the ones that rang into an empty office, the ones that never made it from the notepad to the calendar, and the ones nobody followed up.
Inquiries answered days late
A wedding inquiry that lands on Friday afternoon gets a reply on Tuesday, after the couple has booked elsewhere. Lance drafts the reply minutes after the email arrives. The only wait is your approval.
The sales line rings into an empty office
Group calls come in at 7 PM and on weekends. Lance answers, asks your questions, captures the lead, and emails your team the details before the office opens.
Details lost between the call and the calendar
Twenty-five rooms, June 12 to 14, rehearsal dinner Thursday. On a notepad, half of it is gone by Monday. In Lance it is on the lead and the brief, with the pre-arrival checklist counting down to the date.
Nobody owns the follow-up
A proposal goes out and the thread goes quiet. Every lead carries a stage, an owner and a next follow-up date, and Lance drafts the 3-day nudge and a second one 7 days later for a person to send, by default.
How it works
From the first inquiry to an approved reply, and on to arrival.
- 01
The inquiry arrives
By phone, the AI Sales Agent answers the sales line and asks your questions. By email, Lance reads the message the moment it lands in the connected mailbox or at the Lance-managed address.
- 02
The facts become a lead
Dates, room count, guest count, event type, budget range and contact are extracted and put on a lead with a stage, an owner and one timeline of every email and call.
- 03
A draft waits for a person
Lance drafts the reply, and later the follow-up, and queues each one as pending in the sales inbox. Where enabled, a caller who said yes gets a recap text.
- 04
Your team sends it, and the group gets ready
Approve, edit or decline. The email goes out from your mailbox only when a person sends it. The brief and the pre-arrival checklist carry the group to arrival, and the pipeline shows up in the 8:30 briefing.
Under the hood
On your mailbox, on your phone system, under your control.
The details a director of sales asks about before switching it on.
Approval
Human, by default
AI drafts are pending until someone clicks Approve and Send, edits first, or chooses Don't Send. There is no automatic send path for a drafted reply; the one exception is a follow-up after a hotel admin switches follow-up delivery to Auto.
Mailbox
Outlook or a Lance address
Microsoft Graph with read-and-send scopes only, replies from your own address. Where the brand blocks sign-in, a Lance-managed address tracks every thread you CC.
Extraction
Per inbound email
Purpose, dates, attendee count, room count and budget range, stored with the message and projected onto the lead when the thread is linked. Empty beats invented.
Voice
Group and event calls
A dedicated sales voice agent on your phone system, with a question set per property. Partial leads survive a hang-up. Transfers to the front desk are real transfers on your PBX.
Texting
Consent-tracked recap
Asked on the call, sent only on a recorded yes, from the hotel's number. Every opt-in and opt-out lands in an append-only consent ledger and STOP is honored automatically.
Controls
Per-hotel switches
The Outlook channel, the Lance address, AI drafting, follow-ups, the text recap and the sales voice agent each have a switch. Hotel data is isolated per property.
Security and data handling“Hotels have operated the same way for decades. Lance changed that.”

FAQ
Questions sales teams ask first.
No. Every outbound response requires a human to review and approve. Lance drafts; your team sends.
The inquiry details a sales manager needs to respond: group size, dates, event type and contact details, logged in the sales inbox with the call attached.
Yes. Inbound sales email is organized in the Lance sales inbox alongside an AI-drafted response; hotels can connect their Outlook mailbox or use a Lance-managed address where OAuth is not allowed by the brand.
No. The drafter is held to hard rules: it never quotes rates or discounts, never promises availability or capacity, and never agrees to terms. It thanks the prospect, acknowledges what they asked, and asks for the details your team still needs. Pricing stays with a person, and so does the send button.
The AI Sales Agent answers the sales line, asks your property's questions, and captures the lead as the caller talks. Your sales team gets an email with the details, the lead sits in the sales inbox with the transcript, and a caller who said yes gets a recap text where the hotel has switched that on. If the caller hangs up early, the partial lead is kept with a name and number.
Related
- AI Sales AgentVoice and email sales capabilities in one product.
- Guest CommunicationsVoice and messaging unified across the property.
- ManagementSupervisor visibility across sales and operations.
See it draft your next reply.
Book a demo. We will call your sales line, capture a group inquiry, and show you the draft waiting in the inbox for your approval.
